That youtube link to the commercial is cut off at the beginning, but here is a full version posted on vimeo

http://vimeo.com/8467576

While we understand that people often take off their wristwatches before going to bed, the rubberized material of the EezAwake’s wristband and the absence of cold metallic elements, makes the EezAwake far less noticeable then a typical watch. The minimalist design, simple interface and affordable cost distinguish it from your typical vibrating wristwatch.